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Calls to tender: how do they work?

Calls to tender are a functionality which we added in January 2014 to RocketLinks. It allows advertisers and publishers to switch sides:

"Normal" offer process

An advertiser looks for sites which interest him and decides to send them an offer. Publishers are free to accept or refuse, and until they do the advertiser's funds are blocked.

Call to tender process

An advertiser creates a call to tender indicating that he is actively looking for articles or links on sites which meet certain criteria. These can be for example number of pages, age of the domain, AlexaRack, category, keywords, etc.

He then selects the sites which he is interrested in and their publishers are automatically sent a notification with a link towards the detailed information.

This page allows you to:

  • check the description given by the advertiser; this generally includes the price range and the site category. For confidentiality reasons the exact URL of the site is hidden.
  • send an offer for each of your sites concerned by this tender. Offers consist of a price and optionally notes. Answering positively does not create any obligation, the advertiser will just be informed that you are potentially interrested. He will then make a final decision once he has received all his answers. Once the advertiser selects the final sites, the normal process takes over.
  • For each of your sites you can also refuse the offer, either because you're not interrested, or because your site is unrelated (our algorythm does make mistakes). In this case, simply refuse the call to tender.

This functionality is reserved for advertisers who are willing to spend larger budgets on RocketLinks, and each call to tender has been manually validated by a member of the RocketLinks Team.

 

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